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THE SCOOP: MONDAY, JUNE 25

Kournikova's BBC flap revisited

Anna Kournikova
Susan Mullane
Camerawork USA, Inc.

FROM WIMBLEDON – If you are going to establish your reputation somewhere, it may as well be Wimbledon, still the world's most talked about tournament, despite the efforts by some to bury its grass surface deep under the Tower of London.

Such is the case with 1997 semifinalist Anna Kournikova, who was simply atrocious on the big points in her loss to Tatiana Panova on Monday and then became involved in another worldwide flap due to her on-air spat with a BBC reporter.

For Anna, Wimbledon is the locale where she first established herself as a top-10 threat, because she is an excellent athlete and a brilliant volleyer when she manages to hit a decent approach shot. Moreover, due to her striking looks, she immediately became a pin-up girl for London's many tabloids.

As of Tuesday, she made the British Bobbies Most Wanted List due to her flap with the BBC, which became news because the BBC decided to make it news.

Sources told tennisreporters.net that the BBC executives debated for an hour and half as to whether to run the first part of the interview or not – the portion where Anna gets off her chair and walks off the set after getting into an argument with the BBC's Garry Richardson over whether or not he had the right to make a statement as to where her confidence is. He said it was low and she wondered where he got the right to make the statement. They BBC decided to run it, as well as the second take, where is is pretty clear that Anna was peeved.

RERUN REVISITED
So for the past 24 hours, the BBC has run the tape again and again, allowing its analysts as well as the rest of the civilized and uncivilized world to take cracks at Kournikova for being difficult. But did Anna have a right to upset and should the BBC have run the first part of the tape, when it knew that Kournikova had requested that the interview be done again, they concurred and also knew that she assumed that it was the second part of the interview would air? No, the BBC should have not have the first part of the tape if it agreed to re-tape the interview. Journalistically, that is foul play. If the BBC was satisfied with the first and more sensational part of the interview, it should have told Kournikova that she could leave. Instead, she sat back down and answered the questions, even if she was classically petulant and uninformative.

Maybe the BBC's second interview wouldn't have made sense without the first part and maybe the network was smart to broadcast both parts of the interview if it was attempting to show Kournikova as she really is at times – snide, aggressive and immature. But Richardson did make a statement about her lack of confidence and Kournikova is not the only player who gets irritated when a direct statement is made about her state of mind. He could have rephrased question, but chose instead to argue with her.

That does not excuse Kournikova from jumping on Richardson. She could have very easily asked him to rephrase the question without attacking his interview technique. But that was not, as the BBC's Pam Shriver said, the real Anna Kournikova that most people see behind the scenes. That's was a part of Kournikova's personality that sometimes comes out behind the scenes AND in front of the media and fans.

As my tr.net colleague Sandra Harwitt wrote yesterday for FoxSports.com, the Russian superstar was very cooperative and forthcoming in the press conference that preceded the BBC interview on Monday. She can be pleasant in private and can also be rude. I can recall an incident a few years ago when walking down a stairwell while she was walking up and the minute she saw me, decided to stair at the wall the whole way up the stairs rather than making eye contact. I found that laughable as well as inconsiderate. I also remember chatting with her privately in Palo Alto about one of her former doubles partner antics and she was cooperative as well as forthcoming.

Anna is apparently furious about what happened with the BBC and the massive critiques that have come her way as a result of the broadcast. She told one official that she doesn't understand the point of trying to be pleasant when she's going to be roasted anyway.

What Kournikova needs to understand is that she cannot unmake her long history of being confrontational in just a year's time (my gage of the amount of time that she has spent trying to more cooperative). Certain people not only like to kick a golden girl/multimillionaire while she is down, but have been waiting for a long time to get back at her for a past brush off or rude remark. She has to want to change and let her better side come out instead of being forced into it. All the media training in the world that her agency, Octagon, is putting her through won't make a difference in the long run if she doesn't believe that her personality is flawed in some way.

HARDER CRUST NEEDED
Kournikova needs to be more resilient, both on and off the court. Questions and statements about a tennis player's confidence are about as common as rain showers at the All-England Club. They are no big deal.

But Anna's mental state is a big deal because right now, because whether Kournikova can claw her way back to the top 10 is very much in question. Her new coach, Harold Solomon says she's a work in progress and not to look for results until the end of the summer, but both he and Anna know that she needs a couple confidence-building wins immediately so that she will fully buy into his program – which is to almost restructure her game entirely.

Her forehand is frighteningly erratic, at one moment a weapon and another albatross. She seems to have lost her knowledge of when she should be coming to net and because she often comes in behind mid-court approach shots, she is forced to hit too many difficult volleys. Hence a loss of faith is her most dependable shot. Her serve still needs work; she never seems to know where her opponent is going to serve and plays much too aggressively when her opponents are nervous. She literally handed Tatiana Panova the match on Monday, a victory she badly needed. If she was a confident player, she would have made any number or returns of serves on key break points in the third set if her loss, but she kept finding the net.

Life for Anna K. is not going to get easier on hard courts this summer, because her serve will be more vulnerable and she will be forced to hit more winners from the baseline. She needs to come at least 10 times a set if she is ever going to challenge the likes of the Williams sisters or any player of note. Can she regain her confidence in the next few months and begin to show at least top-20 form again? Possibly, but it will take an unshakable commitment from Anna and and from a man called Solomon, who may never have been faced with a more complex and trying task, not even in Biblical times.

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